An online gift list allows a user to store a list of 'wish list' items for specific events. There are two main categories of online gift lists on the internet: commercial driven and non-commercial. Some commercial gift lists are specifically targeted to one type of event. Many companies run their own gift lists. There are limitations to the commercially run gift lists which, most obviously, is that you're limited to buying a product from that company. To mitigate the limitations of single store gift lists a few online services have emerged that allow users to create gift lists from multiple online merchants. Some of them also allow receiving cash or accept friends' contributions for the gifts.

Internet payment system

An e-commerce payment system facilitates the acceptance of electronic payment for online transactions. Also known as financial electronic data interchange (FEDI), e-commerce payment systems have become increasingly popular due to the widespread use of the internet based shopping and banking.

Over the years, credit cards have become one of the most common forms of payment for e-commerce transactions. In the early years of B2C, many consumers were apprehensive of using their credit cards over the internet because of fear that their credit card numbers would get stolen. However, due to increased security with credit card companies such as VISA, American Express, and MasterCard there is extensive use of credit card use over the internet.

PayPal is now also an all-in-one online payment solution. Their Website Payments Standard program lets you accept Visa, MasterCard, Discover, and American Express credit card payments as well as bank transfers and offer PayPal as well – with no monthly fees, setup or cancellation fees.